V-cast: The importance of lead gen from paid ads – ReachLocal

V-cast with ReachLocal: The importance of lead gen from paid adsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Steven Dollar, growth manager at reachlocal.comHighlightsIn this Vcast, we interviewed Steven Dollar, growth manager at ReachLocal, a platform dedicated for SMBs to run Google and Facebook ads. Steven shares advice for small businesses looking forward to generating leads,…

V-cast: The importance of high quality videos in paid ads – Promo

V-cast with Promo: The importance of high quality videos in paid adsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Hila Nissim, VP of Communications at Promo.com.HighlightsIn this Vcast, we interviewed Hila Nissim, VP of communications from Promo, a video creation platform helping agencies and SMBs create videos in minutes. Promo provide large library of ready-made templates that…

V-cast: $1M in YRR from paid ads and content marketing – Slidebean

V-cast with Slidebean: $1M in YRR from paid ads and content marketingHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Jose 'Caya' Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.HighlightsIn this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he's grown his company to $1M in YRR and 25 employees between Costa…

Marketing automation for health and fitness: 4 automated workflows to engage with your leads

Whether you’re a health coach, personal trainer, or gym manager, keeping in touch with potential and current clients is one of the effective ways to show them that you care, fulfill their needs,and enhance your relationship with them in order to become loyal customers. Crafting different marketing automation workflows that suit each stage of your customer’s journey gives you the advantage to…

V-cast: Using inbound marketing to generate leads

Vcast with SMX East: Using inbound marketing to generate leadsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Marc Sirkin, purveyor of fine conference experiences.HighlightsWe interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing conferences…

Facebook ads and pages: a new level of transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns.Here are the…

12 tips to generate leads and drive sales for B2B

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game.While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…

7 Proven Digital Marketing Tips For Software Companies

Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve. You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your brand…

6 Essential eCommerce Rich Snippets to Boost CTR and Sales

Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land. Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.What are…