V-cast: The importance of lead gen from paid ads – ReachLocal

V-cast with ReachLocal:The importance of lead gen from paid adsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Steven Dollar, growth manager at reachlocal.com HighlightsIn this Vcast, we interviewed Steven Dollar, growth manager at ReachLocal, a platform dedicated for SMBs to run Google and Facebook ads. Steven shares advice for small businesses looking forward to generating leads,…

V-cast: The importance of high quality videos in paid ads – Promo

V-cast with Promo:The importance of high quality videos in paid adsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Hila Nissim, VP of Communications at Promo.com. HighlightsIn this Vcast, we interviewed Hila Nissim, VP of communications from Promo, a video creation platform helping agencies and SMBs create videos in minutes. Promo provide large library of ready-made templates that…

V-cast: $1M in YRR from paid ads and content marketing – Slidebean

V-cast with Slidebean:$1M in YRR from paid ads and content marketingHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Jose ‘Caya’ Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40. HighlightsIn this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he’s grown his company to $1M in YRR and 25…

V-cast: Using inbound marketing to generate leads

Vcast with SMX East:Using inbound marketing to generate leadsHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Marc Sirkin, purveyor of fine conference experiences. HighlightsWe interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing conferences…

Facebook ads and pages: a new level of transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns. Here are the…

12 tips to generate leads and drive sales for B2B

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…

Strategies for growing your online customer base

The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…

4 ways that SEO will benefit your E-commerce business

SEO (Search Engine Optimization) is one of the most underrated tools available for e-commerce business owners. In fact, not having an SEO strategy is up there with the top mistakes made by e-commerce businesses, along with choosing the wrong platform, overusing pop-ups, and not having a mobile friendly site. Full disclosure, SEO is not a tool that will bring you overnight success. It requires…

7 KPIs you should focus on to measure your agency success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.  Below are 7 major KPIs your business should measure in…

5 Marketo alternatives you should consider in 2020

Phil Fernandez, David Morandi, and Jon Miller founded Marketo in 2006. The purpose was to create an enterprise solution company tailored for the need of a marketing expert. The platform’s primary emphasis is on account-based marketing, including email, mobile, social media, digital ads, web management and analytics. Marketo helps B2B and B2C marketers implement automated and personalized…