V-cast: The importance of lead gen from paid ads – ReachLocal
V-cast with ReachLocal:
The importance of lead gen from paid ads Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Steven Dollar, growth manager at reachlocal.com Highlights In this Vcast, we interviewed Steven Dollar, growth manager at ReachLocal, a platform dedicated for SMBs to run Google and Facebook ads.
Steven shares advice for small businesses looking forward to…
V-cast: The importance of high quality videos in paid ads – Promo
V-cast with Promo:
The importance of high quality videos in paid ads Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Hila Nissim, VP of Communications at Promo.com. Highlights In this Vcast, we interviewed Hila Nissim, VP of communications from Promo, a video creation platform helping agencies and SMBs create videos in minutes.
Promo provide large library of ready-made…
V-cast: $1M in YRR from paid ads and content marketing – Slidebean
V-cast with Slidebean:
$1M in YRR from paid ads and content marketing Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Jose 'Caya' Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40. Highlights In this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he's grown his company to $1M in YRR and 25 employees…
Marketing automation for health and fitness: 4 automated workflows to engage with your leads
Whether you’re a health coach, personal trainer, or gym manager, keeping in touch with potential and current clients is one of the effective ways to show them that you care, fulfill their needs,and enhance your relationship with them in order to become loyal customers. Crafting different marketing automation workflows that suit each stage of your customer’s journey gives you the advantage to…
V-cast: Using inbound marketing to generate leads
Vcast with SMX East:
Using inbound marketing to generate leads Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Marc Sirkin, purveyor of fine conference experiences. Highlights We interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing…
Facebook ads and pages: a new level of transparency
In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns. Here are…
12 tips to generate leads and drive sales for B2B
B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…
Best Email Marketing Practices to Boost Your Engagement Rate
Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers.
According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020.
Source: Statista…
How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…