10 Inspiring Examples of Social Media Content Done Right

​​Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove Dove primarily focuses on skincare and haircare…

7 Proven Digital Marketing Tips For Software Companies

Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve. You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…

6 Essential eCommerce Rich Snippets to Boost CTR and Sales

Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land. Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

5 ways to measure your Instagram marketing results

With its large number of users, Instagram has become an inevitable tool in any digital marketing agency repertoire. However, it is essential to revise your marketing strategy often and thoroughly. It is the only way to be able to really take full advantage of it and get the most significant return on investment, be it for organic or paid posts. The key to knowing in which direction you should…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

V-cast: How Mention grew into a household brand

V-cast with Mention: How Mention grew into a household brand Hosts: Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund Shawn Goldsmith: CEO @ Markarie Richard Fallah: CEO @ VBOUT Guest Speakers: Jordan Pinzolo: Head of Sales @ Mention Anna Willems: Lead Growth Manager @ Mention Highlights Jordan, can you please give us a very quick introduction…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

Strategies for growing your online customer base

The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…