Best practices for onboarding new employees to your digital marketing agency

Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies.  According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires.  Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?  On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

How to give good customer service: 7 tips that’ll “WOW” your customers

Investing in good customer service is essential because customers expect it and will quickly move on if they cannot get the help they need, even if you have the best product or service. Excellent customer service is often ranked first when consumers are asked what impacts their trust and loyalty to a company. Giving customers great service is more complex today with all the communication…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

V-cast: How Mention grew into a household brand

V-cast with Mention: How Mention grew into a household brand Hosts: Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund Shawn Goldsmith: CEO @ Markarie Richard Fallah: CEO @ VBOUT Guest Speakers: Jordan Pinzolo: Head of Sales @ Mention Anna Willems: Lead Growth Manager @ Mention Highlights Jordan, can you please give us a very quick introduction…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

Win back your customers with re-engagement automation

Every ecommerce business has a percentage of inactive email subscribers within their lists. To revive their interests and convert them into active customers, many ecommerce companies consider re-engagement emails in their marketing strategy. Known as “win-back” emails, re-engagement email series are proven to reactivate dormant subscribers and allow owners to take advantage of a massive…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…