How businesses succeed implementing marketing automation

Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…

How Intercom announces new features

How Intercom announces new features In this video, we analyze feature release email from Intercom, a great product-focused company with a great track record. Key take-aways: Tag your subject line Personalize the sender Stay consistent with your brand, tone and colors Stronger CTAs Shorter content

How Ignite Cannabis brand uses email marketing

How Ignite Cannabis brand uses email marketing Cannabis marketing is a fast growing category with a lot of compliance and legal fine prints. In this video, we analyze Ignite International, Ltd. and how they used email to market their cbd oil products.

Best practices for onboarding new employees to your digital marketing agency

Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies. According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires. Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie. If you’re starting to think about your holiday…

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…