Creating your Inbound Marketing Strategy Using VBOUT

In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients. Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…

Best Practices for SMS Marketing

There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…

How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place

How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place Host: Ryan Bogaardt - Success Manager at VBOUT Client: Doug Dvorak - CEO of the Sales Coaching Institute Highlights So tell us a little bit about your business and what you do? The Sales Coaching Institute was started about 15 years ago and was an outgrowth of my love and passion for…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

Free consultation funnel – By Marketing Plan Formula

Free consultation funnel - By Marketing Plan Formula How do consultants and service-based companies get leads? Do they offer a free consultation, a free course or a free audit? Marketing Plan Formula built a simple yet effective funnel to book appointments using Facebook ads. Here is a breakdown of their funnel: Facebook ad OFFER: Let us build you a marketing plan to double ROI…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while…

How Predictive Analytics Can Help Improve Your Marketing Strategy

Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…

How to Build automations to Amplify your Funnel

Using automations is a great opportunity for marketers that should never be ignored for several reasons: They drive engagement. They nurture your leads and move them throughout the funnel to purchase. They retain your leads and convert them into loyal customers. They increase your marketing efficiency and help you devote your time to other productive activities. Find out in…