VBOUT Recognized as Top Email Marketing Tool by GetApp

GetApp, a company that helps businesses navigate the software buying journey, featured VBOUT in its “7 Top-Rated Email Marketing Software” list. This recognition stands as a testament to the outstanding quality of our product and the unwavering commitment demonstrated by the team in delivering exceptional solutions to your valued customers. VBOUT stood among the top-rated products with a…

Marketing and AI: Pros and Cons

Conversations about AI are buzzing all over the business world, with its list of applications growing daily. But according to McKinsey, the impact of AI is projected to be felt most in marketing, where it can analyze vast amounts of customer data and provide insights that can shape marketing strategies. But some downsides to AI in marketing also exist. Here you’ll find an analysis of the pros…

6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI

Are your email marketing campaigns falling short? Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI. But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…

7 Instagram Reels Marketing Strategies You Must Use

There's no doubt that Instagram is one of the hottest social media platforms right now. But why talk about marketing strategies for Instagram Reels? Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates. No wonder then that small to large businesses are perfecting their marketing…

AI-Powered Marketing: Unlocking Success and Driving Innovation for SMBs and Agencies

The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…

Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

10 Inspiring Examples of Social Media Content Done Right

​​Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove Dove primarily focuses on skincare and haircare…

Top 4 Ideas to Master Email Marketing on a Limited Budget (+ Examples)

If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget. And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful. And what more can be done? After all, the sky ain’t the limit! Or is it? In this article, we’ll share a few simple ideas marketers can use…

Incorporating Videos into your Email Marketing Campaigns for Better Engagement

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…