How to build relationships with customers using dynamic content
If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal!
According to a 2017 Harvard…
Why everyone needs a social media strategy. Even you!
Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry-- to garner trust, grow your client base, and attract talented…
5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
Webinar: The science of landing pages
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. Find out some important tips on building the best landing pages in this webinar.
View the presentation here.
So, Black Friday is global?!
In the last decade I've started a tradition of traveling abroad over Thanksgiving. It’s not that I don’t like the most American of holidays, with the overeating and binge shopping, it’s just a good time to take advantage of decent international flight prices and a long weekend. This year I visited some friends in Spain and when I arrived in Madrid Thanksgiving morning, I was immediately…
5 tips on running a successful social media campaign
According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…
5 Essential Steps to Prepare Your Data for AI and Machine Learning
AI and machine learning are transforming industries by unlocking new insights, automating processes, and enhancing decision-making capabilities. However, despite their potential, many organizations struggle to implement AI and ML effectively. One of the primary reasons for this challenge is poor data preparation. Even the most advanced algorithms are only as good as the data they are trained…
The CRO Mistakes You Don’t See: How Security Risks Lower Conversions
When companies work on conversion rate optimization (CRO), they often focus on UX/UI design, A/B testing, and marketing strategies. However, one critical mistake that many businesses overlook is the lack of security. Security is not just a technical issue, it is a direct factor that affects user trust and their decision to leave personal data or make a purchase. If a site appears unreliable,…
How to Incorporate Sustainability Messaging in Ecommerce Emails
Today’s consumers are becoming more conscious of the environmental impact of their purchases. In fact, 83% of consumers say they prefer to buy from brands with stronger sustainability practices. For e-commerce brands, this shift presents an opportunity to engage customers on a deeper level through thoughtful and impactful email campaigns.
This guide explores how e-commerce businesses can…
How to Streamline Accounting Processes for Your E-Commerce Business
Whether you're just starting or already running your e-commerce business, accounting is an essential part of your work. However, accounting for e-commerce has its unique aspects, and we're here to guide you on how to manage these processes effectively. So, sit back, relax, and let's dive right in! Automate Data Entry With Accounting Software Automating data entry with accounting…