How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
Marketing Automation for media and publishing: 5 automated workflows to engage with customers
Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time.
In this article, you will discover the various workflow automations that…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
Marketing automation for health and fitness: 4 automated workflows to engage with your leads
Whether you’re a health coach, personal trainer, or gym manager, keeping in touch with potential and current clients is one of the effective ways to show them that you care, fulfill their needs,and enhance your relationship with them in order to become loyal customers. Crafting different marketing automation workflows that suit each stage of your customer’s journey gives you the advantage to…
Marketing automation for training and education: 5 workflows to convert your leads
Each industry requires a different workflow when implementing your marketing automation strategy. If you are into training and education, we created 5 automated workflows to convert your leads into clients that you will find very helpful. Below are five scenarios that you can benefit from when preparing your campaign. 5 automated workflows for training and education
Course Cart…
Marketing automation for hospitality: 5 workflows to engage with customers
Enhancing your guest’s journey and staying ahead of your competitors can be made possible using different types of workflow automations which suit each of their journey stages. What’s also critical is to share with them all the required information before and after their visit, and send relevant and personalized content at the right time. In this article, we discuss the most common automated…
Free Consultation Marketing Funnel Review
Free Consultation Marketing Funnel Review In this video, we review a free consultation marketing funnel by Copilot AI, a SaaS company that offers sales and marketing professionals, a push-button LinkedIn social lead generation without spending on ads or doing cold calling.
In this analysis, we discuss the entire funnel, starting from the Facebook ad and the good practice that they did…
4 ways to increase online sales with SMS marketing
SMS is a powerful tool that should be an integral part of any digital marketing strategy, instead of being seen as a separate channel. With SMS marketing, you are assured of engaged customers, high ROI, and high offer and coupon redemption rates. As such, business owners with offers such as £10 no deposit bonus can be confident that their strategies will ultimately pay off. And there are SMS…
Analyzing Chargebee’s marketing funnel
Analyzing Chargebee's marketing funnel In this video, we analyze the funnel of Chargebee, a subscription management platform.
Below are the elements that we will discuss:
Their ad (using HubSpot)
Their landing page
Their email automation
Their calendar booking component
Their attribution
In addition, we highlight the potential areas that they could have improved for…
How to optimize your marketing campaigns with first-party cookies
With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology.
As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain.
First-party identity resolution, or the ability…