10 B2B Holiday Marketing Trends to Watch out for in 2022
When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season!
Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…
Email coupons: How to use them to boost your sales
Coupons are one of the most effective forms of email marketing. It's no secret that people love coupons, and statistics support this fact - 96% of people across the United States use coupons.
The number of coupon users is constantly growing - in 2012, 91 million people used coupons, and in 2016 that number increased to 126.9 million.
And most importantly, digital coupon redemptions are…
How to Build a Marketing Automation Campaign Using the RACE Planning Framework
Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…
Real Estate Marketing Tips for Your Online Business
Due to increased competition, businesses need to create a strong online marketing strategy for their real estate investments. Business managers should also work hard to build solid partnerships whose foundations are trust and professionalism.
You must integrate good planning, budget allocation, and viable platforms with the marketing strategy for better results. The following tips will help…
5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
21 abandoned cart email examples to get inspired – All you need to know
According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. Did you know that you can convert these lost visitors into buying customers without any complicated effort?
This can be achieved by creating and automating abandoned cart emails, which retarget shoppers who added their items to their cart but left without completing…
Free consultation funnel – By Marketing Plan Formula
Free consultation funnel - By Marketing Plan Formula How do consultants and service-based companies get leads? Do they offer a free consultation, a free course or a free audit?
Marketing Plan Formula built a simple yet effective funnel to book appointments using Facebook ads.
Here is a breakdown of their funnel:
Facebook ad
OFFER: Let us build you a marketing plan to double ROI…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
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