Facebook Metrics Every Brand Needs to Track
There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…
What is a BIMI record – All you need to know
What is a BIMI record - All you need to know Why you need to add a #BIMI record in 2021 to your DNS if you are sending out emails (marketing or transactional)?
BIMI is a recent addition to email DNS authentication, to help ESPs (email service providers like Gmail, Yahoo, etc...) authenticate your brand and add your logo beside your subject lines. This video covers everything you need to…
Analyzing pre-holiday Ecommerce emails
Analyzing pre-holiday Ecommerce emails Watch this video to see how e-commerce brands are using pre-holiday email offers to drive sales.
We analyze 8 different brands: Wayfair, Norton Antivirus Security, Wellbots, Namshi.com, Bed Bath & Beyond, Banana Republic, Overstock.com and Drizly.
We discuss subject line, content and graphics, relevance and personalization and more.
Note…
6 highly effective tips for running a holiday campaign in 2020
2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online.
What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie.
If you’re starting to think about your holiday…
V-cast: How Mention grew into a household brand
V-cast with Mention:
How Mention grew into a household brand Hosts:
Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund
Shawn Goldsmith: CEO @ Markarie
Richard Fallah: CEO @ VBOUT
Guest Speakers:
Jordan Pinzolo: Head of Sales @ Mention
Anna Willems: Lead Growth Manager @ Mention
Highlights
Jordan, can you please give us a very quick introduction…
Link building for SEO: 10 best free tools
SEO and link building are constantly evolving, and if you’re interested in creating a campaign, keeping up-to-date might be quite a challenge. With so many options out there, how on Earth can anyone tell which one is the best tool for organic website traffic?
Whether you’re new to the world of SEO, or an expert looking for the latest strategies, you’ve come to the right place. Here, you’ll…
10 activities a social media expert should do on Facebook
Facebook is one of the most popular social media networks and for a long time, it has had the sole purpose of connecting friends and family. The social media platform slowly transformed into a very effective digital marketing strategy.
As years went by, it has built momentum and made its way to the most advanced digital marketing trends 2020. Everyone wants to have a piece of the pie, and…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
Using the foot in the door technique to increase email engagement
The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual.
In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…
Course
Take the course Activate and automate your customer acquisition channels. Take the course Why take the course? Learn the best practices to generate and nurture leads using a variety of channels. Keep up with the latest trends in lead generation and nurturing to grow your career opportunity. Add a recognized certification to your LinkedIn…