Augmented reality and how it can benefit your business
While flying cars and rocket boots are still in the works, augmented reality is an existing technology taking us one step further into the future. Much like its relative virtual reality (VR), which moves you completely into a simulated world most notably by the use of goggles, augmented reality (AR) is a technology that overlays virtual elements into a physical environment, enabling a…
11 things to consider when working with social media influencers
Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts -- often with thousands or even millions of followers -- who have an impressive engagement rate. With an extensive reach and a community of committed followers, these social…
How to boost your business with Instagram stories
Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and…
Net neutrality repeal: What now?
The hotly contended issue of net neutrality has been making headlines for months. On December 14th 2017, the United States’ Federal Communications Commission (FCC) voted to repeal the current net neutrality regulations, which required internet service providers to classify high-speed internet as a public utility. Within the bounds of these net neutrality regulations, service providers could…
Triggered emails: How to enhance your relationship with customers
Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and determine the most relevant messaging that feels natural yet interesting to the receiver. Fundamentally, a triggered email is inherently…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
How to optimize your Instagram strategy
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…
Why everyone needs a social media strategy. Even you!
Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry-- to garner trust, grow your client base, and attract talented…
Connect VBOUT with Zapier
VBOUT is a comprehensive and robust platform that offers many tools and features to help marketers centralize and automate their tasks in a super easy and effective way. On the other hand, we know that some users might have some commitments with other 3rd party apps or have software limitations that prevent them from directly migrating a part of their process or data to our platform.
For…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…