Reduce your unsubscribe rate: 8 questions you need to ask yourself
There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…
A/B testing best practices: Don’t make these mistakes
A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are split into two variations in order to compare results to prove or disprove a hypothesis are common in many scientific fields. A/B testing is a powerful tool for CRO (conversion…
Top 10 considerations for choosing a landing page builder
Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder.
1. Limits Landing pages are great for SEO building you need a builder that doesn’t limit you…
How to create buyer personas for your business? Some ways to Consider!
Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…
How to nurture leads and optimize your sales funnel with automation workflows
The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…
Synchronize user data using automation
This Vbout Automation Action should be used to push Contact Data from Vbout to an API listener page on your server. You can in turn insert this data into your database or to your CRM, given it has its own api. This listener is a web page or web application you create on your server that is always active and has code that allows it to accept and verify "contact" data sent from Vbout, This…
5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
VBOUT July-August feature release
New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation.
Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…
Using lead intelligence to close more sales
Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or…
New feature release: landing page builder
After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…