How to Build a Halloween Marketing Campaign that Brings Results in 2023

Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season. Why? Because the holiday has become popular worldwide and is celebrated by everyone, not just kids. But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time. The average…

Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates

When well strategized, your website has the power to become a high-converting marketing machine. From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website. The key? Hyper-focusing on methods that can help you improve your…

6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI

Are your email marketing campaigns falling short? Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI. But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…

How to Build a High-Quality Email List in 2023

Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

2022 Year in Review: VBOUT’s Feature Releases and Enhancements

We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement. If you are not currently using VBOUT but browsing for a marketing automation stack,…

Digital Marketing Trends for 2023

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward digitalization and more automated ways for brands and customers to interact. AI technology is another area experiencing a lot of growth. It has made personalization more advanced…

How VerveVideos Achieved a 139% increase in Lead Generation Using VBOUT

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

VBOUT Recognized in GetApp’s Midyear Report for Top Marketing Software

VBOUT is thrilled to announce its recognition as a Top Marketing Software by GetApp in its flagship 2022 Midyear Report. GetApp is a leading company that helps businesses navigate their software buying journey. This report includes all the top-rated products that are consistently featured in GetApp’s Category Leaders reports for Marketing and related categories released over the first half…