6 Customer Retention Strategies for Your Ecommerce Store
The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…
5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
7 ways to reduce your bounce rate
Bounce rate is one of the vital parameters in web analytics. This indicator displays the percentage of viewers who opened just one page and left.
Here’s a widespread case: you’ve spent a lot of time and effort creating an eye-pleasing site, thinking through navigation and content, but still have a high bounce rate. So why do people bounce? The metric indicates whether the site meets the…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
How to know it’s time to update your landing page
In an ever-changing digital marketing landscape, there is no universally easy way to ensure success. Indeed, search engine algorithms change, which directly impacts Search Engine Optimization (SEO) best practices. Information becomes outdated, trends emerge and dissipate, and customer perceptions and expectations shift. In that regard, too, landing pages don't exist in a vacuum; rather,…
6 Essential eCommerce Rich Snippets to Boost CTR and Sales
Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land.
Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…
How to optimize your marketing campaigns with first-party cookies
With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology.
As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain.
First-party identity resolution, or the ability…