Why everyone needs a social media strategy. Even you!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry– to garner trust, grow your client base, and attract talented…

Digital marketing trends for 2018: Micro-scale & richer content

There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year. For 2018, it’s true that there are innovative, new features for…

How to build a successful, effective landing page

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par– or not existent at all. This is a mistake that beginners learn to overcome really quickly. Without a powerful landing page, it doesn’t matter…

Top 10 considerations for choosing a landing page builder

Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder. 1. LimitsLanding pages are great for SEO building you need a builder that doesn’t limit you on the…

How to become a digital marketing expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…

The best ppc practices

PPC, or Pay-Per-Click advertising, can either be a waste of resources, or an incredibly important addition to your growth strategy. Part of the debate centers on the fact that when viewing search engine results, people barely notice the ads to the right and at the top. In fact, research shows organic search results are 8.5x more effective than paid search results. On the other hand, a report…

Webinar: Create a great online brand

IS YOUR ONLINE BRAND GROWING YOUR BUSINESS? According to Forrester research “of the information buyers read before making a purchasing decision, 70% is online.” This statistic is a clear indicator that in 2016 your online brand is a vital piece of growing your business. Consumers, whether B2B or B2C, increasingly use the internet as the first step in researching products and…

New feature release: landing page builder

After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools RequiredIt’s become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…

5 ways to manage your users online reviews

Online reviews are one of the major influencing factors over your business. They reflect your brand and people searching for your website expect to find positive reviews from your experienced guests. Social media plays a major role in online reputation management because it gets customers to know about your product and you can communicate with them on a regular basis to fulfill their…

Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…