How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
How to know it’s time to update your landing page
In an ever-changing digital marketing landscape, there is no universally easy way to ensure success. Indeed, search engine algorithms change, which directly impacts Search Engine Optimization (SEO) best practices. Information becomes outdated, trends emerge and dissipate, and customer perceptions and expectations shift. In that regard, too, landing pages don't exist in a vacuum; rather,…
4 ways to increase online sales with SMS marketing
SMS is a powerful tool that should be an integral part of any digital marketing strategy, instead of being seen as a separate channel. With SMS marketing, you are assured of engaged customers, high ROI, and high offer and coupon redemption rates. As such, business owners with offers such as £10 no deposit bonus can be confident that their strategies will ultimately pay off. And there are SMS…
6 Essential eCommerce Rich Snippets to Boost CTR and Sales
Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land.
Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…
7 PPC hacks every digital agency must try in 2021
Digital marketing has taken business advertising by storm in the modern world. For most companies, the advertising model is designed to boost traffic, increase conversion rates, and build brand recognition, all the while maintaining a fixed budget. This can be achieved perfectly through a PPC campaign.
PPC or pay-per-click is a digital marketing strategy that involves a contract between an…
Facebook Metrics Every Brand Needs to Track
There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
Digital marketing trends for 2021. What you need to be aware of
2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily.
With the rapid emergence of new marketing trends over the last few months, it became ineffective for…
How businesses succeed implementing marketing automation
Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…
Top 10 landing page builders in 2021
If there is one detail that can take online businesses to a higher level, it must be the quality of their landing pages. A landing page is the most important conversion driver, so it’s fair to say that you need to make it attractive and flawless.
The average landing page conversion rate is 2.35%, but top-performers can do much more than that. It all comes down to the creativity of a…