If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget. And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful. And what more can be done? After all, the sky ain’t the limit! Or is it? In this article, we’ll share a few simple ideas marketers can use…

If you're like most business owners, you know that marketing is essential to your success. But what many business owners don't know is how to use marketing analytics to hone their campaigns and grow their businesses. Marketing analytics can help you measure the performance of your campaigns, understand your audience, and make data-driven decisions about where to allocate your resources.…

Typical behavior in the technology era – the young lead the way and the adults follow suit. TikTok shot to fame due to its insane popularity among Generation Z. In a short span, the social media platform saw over a billion downloads and it still boasts a billion active users every month. Such astounding numbers, people’s preference for micro-videos, and the creative soul of content creators…

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…

Can you feel it in the air? The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it. In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year. Depending on how prepared you feel, this can bring angst or hopeful…

What are transactional emails? Transactional emails are emails that are sent anytime the customer takes a specific action such as buying a product, signing up for a service, downloading an ebook, requesting to reset a password… Such types of emails play a critical role in driving customer engagement. According to AtoZ Email Marketing, transactional emails have an average CTR of 4.8%,…

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers. But you can also use Instagram Shopping to boost your e-commerce sales. In this blog post, we will…

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get. The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…