Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

Top 10 landing page builders in 2021

If there is one detail that can take online businesses to a higher level, it must be the quality of their landing pages. A landing page is the most important conversion driver, so it’s fair to say that you need to make it attractive and flawless. The average landing page conversion rate is 2.35%, but top-performers can do much more than that. It all comes down to the creativity of a…

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie. If you’re starting to think about your holiday…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…

4 simple ways to quickly grow your email list

According to statistics, the average unsubscribe rate is between 0.2% and 0.5%. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do. But don’t let the statistics fool you. Even though the unsubscribe rate is extremely low, unsubscription still negatively affects your marketing efforts. And if you want to keep getting high…

Marketing automation for SaaS: 7 workflows to fuel success

Although we all know that marketing automation makes manual and complicated processes done more efficiently and effectively, the problem that we still find for many companies is where and how to get started. Are you operating in the SaaS industry and finding difficulties converting leads into customers? Are you wondering how to enhance your lead nurturing strategy? Are you looking forward…

6 automated workflows for marketing agencies

Agencies have a variety of responsibilities to take charge of, which require them to spend a lot of time and effort, tons of projects to handle, multiple teams to manage, many clients to deal with, as well as new potential leads to acquire and nurture. To save time, simplify and better organize their daily tasks as well as improve the relationship with their clients, we’ve put together six…