8 Marketing Automation Mistakes and How to Avoid Them

The field of marketing automation is growing at a surprising rate due to the major benefits it offers for businesses.  According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% ......  Continue Reading

How to Create Buyer Personas for your Business? Some Ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals.  Buyer personas help ......  Continue Reading

How to Become a Digital Marketing Expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to ......  Continue Reading

How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many ......  Continue Reading

Top 10 Considerations for Choosing Social Media Management Tools

In order to choose the right social media marketing tools for your business, you should first determine your goals. Not all software has the same features or metrics, and knowing what you want to achieve will help you navigate the array of technology ......  Continue Reading


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